
The poster which appeared on E3 Harelbeke's Twitter feed, advertising their 2015 race.

A round up of previous E3 Harelbeke posters, which appeared on the organization's Twitter feed

Cyclist Peter Sagan, who was the inspiration for the controversial poster, is kissed by two podium girls after winning last year's E3 Harelbeke race in Belgium.

Olympic road race champion Nicole Cooke (pictured) said: "The poster is sexist and reflects the sexism that exists in cycling and sport. I am disappointed that the UCI did not sanction the race organizers, as the UCI has the power to take resolute action."

"This poster makes cycling look very outdated. They're relying on a 'good old boys club' tactic to help them sell a product -- and in this case that product is racing," said professional cyclist Kathryn Bertine (pictured).