What’s squeezing a woman’s bottom got to do with sport?
Published
6:29 AM EST, Wed March 4, 2015
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The poster which appeared on E3 Harelbeke's Twitter feed, advertising their 2015 race.
Courtesy Twitter/E3 Harelbeke
A round up of previous E3 Harelbeke posters, which appeared on the organization's Twitter feed
Courtesy Twitter/E3 Harelbeke
Cyclist Peter Sagan, who was the inspiration for the controversial poster, is kissed by two podium girls after winning last year's E3 Harelbeke race in Belgium.
Dean Mouhtaropoulos/Getty Images/File
Olympic road race champion Nicole Cooke (pictured) said: "The poster is sexist and reflects the sexism that exists in cycling and sport. I am disappointed that the UCI did not sanction the race organizers, as the UCI has the power to take resolute action."
Bryn Lennon/Getty Images/File
"This poster makes cycling look very outdated. They're relying on a 'good old boys club' tactic to help them sell a product -- and in this case that product is racing," said professional cyclist Kathryn Bertine (pictured).