If you’re a frequent shopper on Amazon, you know that it’s tricky to buy beauty products online. To make things easier, Amazon now has a dedicated Premium Beauty collection where you can safely shop from a curated list of authentic beauty brands.
To help you navigate the sea of products, our editors shared their favorite premium and luxury makeup, hair and skin care products so you can shop Amazon with confidence.
This cult-favorite lipstick-ish product is almost always in my purse. The deep berry shade is universally flattering — I promise it goes on much lighter than it looks in the tube. In fact, it’s almost sheer, but definitely buildable if you’re after more pigment. Best of all, it’s super moisturizing, and I’ve often found myself reaching for it instead of a chapstick. It’s a classic for a reason! — Chelsea Stone, editorial director
I am a daily sunscreen user on my face, and EltaMD makes this light, nearly weightless sunscreen that also doubles as a tinted foundation. I don't leave home without it anytime of the year. — Tobey Grumet Segal, editor, reviews
Redness is an issue for me year round, but this Dr. Jart cream does a great job at neutralizing it and helping to give me a more balanced and even-looking skin tone. When I'm running errands or just don't feel like dawning a full glam look, this and a little spot concealer instantly make me feel effortlessly pulled together. It also has SPF 30, so on the off chance I forgot my daily sunscreen, I at least know I've got a little bit of added sun protection. — Jillian Tracy, associate editor
I can distinctly remember using this oil for the first time. It was a humid, rainy day and I snuck into a Sephora to find a serum that could tame my frizzy ends. I was shocked at the immediate smoothing effect this had and the shine it added to my dead ends. To this day, this is the only product that eliminates flyaways and keeps things under control when I flat iron my hair. The best part? A few drops is all you need.?— Carolina Gazal, associate testing writer
This has been my go-to fragrance for every special occasion or big event since I received it for the holidays last year. It has the sweetest, yet light scent. It's not too overpowering, but I still get tons of compliments. I have the smallest version, but it's lasted for a long time. — Gabby Triolo, social coordinator
I use this aloe spray for absolutely everything. I spritz it on my face or on the back of my neck on hot days when I need to cool down, I spray it over my makeup for a dewy look or I even put some on my pillow for a calming effect as I’m trying to fall asleep. On the flip side, I spray it on clothes that need to be freshened up. I always have a bottle in my handbag, by my bed or at my desk in case I need a quick pick-me-up. —?Rachel Quigley, managing editor
I've been blessed with bushy brows, so they’re the focal point of my everyday look (though I didn't always want to enhance this feature when thin brows were in). While I don't need to fill my brows in by any means, I like to give them a little more definition with Urban Decay's Big Bush Volumizing Gel. It's waterproof, smudge-resistant and super buildable, so I can get the look I want, and it stays put even on the sweatiest summer days. —?Tamara Kraus, senior lifestyle editor
This is one of my favorite lip products of all time. It’s glossy without looking childish, and the color is vibrant. Unlike most lipsticks that can dry out your lips, this balm is moisturizing. The color Sense is perfect for daily wear because it gives that “your natural lips, but better” look. —?Lindsey Smith, associate editor
I know this moisturizer is a major splurge, but hear me out: A couple of years ago, during a particularly dry and harsh winter, my ultra-sensitive skin broke out in a nasty case of eczema. My face was red, peeling, swollen, splotchy and painful, and most moisturizers I tried seemed to make it worse. I bought this pricey cream in a moment of desperation, and it was the only thing that saved my skin. When I say it was the only relief I found, I mean it. Thanks to its colloidal oatmeal, an FDA-designated protectant for irritated skin, and Japanese indigo extract, I was back to normal in no time.?Chelsea Stone, editorial director
I love this light, beachy scent so much, I bought it for myself and gifted the men's cologne to my son for his 16th birthday. As soon as the sun starts shining, I spray this on. And I've ordered it so many times over the years, I've lost track.?— Tobey Grumet Segal, editor, reviews
Recently, I was having a spell of super dry skin and this Laneige product really came in clutch. Hydrating and non-irritating, it was perfect for calming my sensitive skin. I also love that there is a refillable option so I don't have to buy a whole new bottle when I run out.?— Jillian Tracy, associate editor?
I’ve returned to this moisturizer time and again over the years. Its cream-gel formulation is super light and refreshing (especially in the summertime), and I feel like my skin literally drinks it up every time I put it on. If you’re looking for an oil-free, lightweight moisture boost, this one’s for you. — Chelsea Stone, editorial director?
This shampoo and conditioner set was truly a game-changer for me. When I started using it at the beginning of this year, my hair immediately improved, becoming softer, shinier, and more manageable. It smells divine and a little goes a long way, so I can justify the price. — Rachel Quigley, managing editor
I have very curly, unruly hair, but this anti-frizz mask never fails to tame my strands. It’s definitely a splurge, but my hair looks so shiny and moisturized after use, that I don’t blink twice at the price anymore.?— Chelsea Stone, editorial director
Listen, I know you’re not supposed to pick at your skin. But sometimes breakouts and, thus, picking happens, and then you’re left to pick up?the pieces. When the ghost of a blemish haunts my face, I turn to this dark spot correcting serum from Murad. It helps fade post-zit marks — and assuages my guilt over the damage I’ve done to myself.?— Chelsea Stone, editorial director
New York City gets very humid in the summer, and my curly hair responds by ballooning out into a frizz-filled catastrophe. Desperate for a solution, I recently tried Living Proof’s new curl line, and I’ve found the definer to be totally adept at minimizing the frizz and adding shine and bounce without any crunchiness. The cream is great on it’s own, or sometimes I’ll pair it with a gel for some extra hold. — Chelsea Stone, editorial director
If you haven’t heard of a dry hair mask before, prepare to be amazed. This ingenius product comes in a lightweight spray form that goes on like a finishing spray, but instead of a styling hold, it provides hydration, softness and shine like a mask — no rinsing required. I love spraying it on before bed without fear of waking up with a product-caked pillow. Bonus: It smells really nice. — Chelsea Stone, editorial director
I used to rely on drugstore shampoo and conditioner, but when I started getting my hair cut by curl specialists about two years ago, they recommended switching to this shampoo and conditioner duo from Redken. I've been using both ever since, and they've made a noticeable difference in my hair. My curl pattern is more consistent, my hair is easier to detangle and my strands never feel dry or brittle anymore. — Amina Lake Abdelrahman, home and gifts editor
I love many of Caudalíe's skin care products, but the Resveratrol-Lift moisturizers might be my all-time favorite. I've been using both the day and night creams for a little over six months, and my skin has never been better. I also love that I can buy refills and reuse the jar to waste less packaging. — Amina Lake Abdelrahman, home and gifts editor
I've been using the It Cosmetics matte CC cream for a long time — probably almost five years. It's pretty full coverage, but it's easy to apply for lighter coverage too so that my freckles still show through. It's worth noting that the brand recently revamped this product's formula, but I haven't noticed much difference. — Amina Lake Abdelrahman, home and gifts editor
Everybody knows the Sol de Janeiro Bum Bum Cream, but I think this collagen-boosting body lotion deserves some love too. It makes my skin feel instantly smoother and softer, and thanks to a natural retinol alternative, it helps my skin look more youthful over time. And like all Sol de Janeiro products, you already know it smells amazing, too. — Sophie Shaw, beauty and fashion editor
This tinted sunscreen comes out of the bottle white, but as you blend it in, it magically changes colors and adjusts to match your skin tone. It’s not only super satisfying to watch, but it also gives medium coverage so whenever I wear this I can forgo foundation. I feel like my skin always looks naturally enhanced when I wear this, and I love that it keeps my skin protected, too. It comes in four flexible shades so it can cover most skin tones. — Sophie Shaw, beauty and fashion editor
This sleek multistyler is a great alternative to the Dyson Airwrap. It’s half the price and just as beautiful. It doesn’t have all the bells and whistles as the Airwrap (a closer alternative would be the Shark Flexstyle), but it comes with all the essentials for an at-home blowout (blow dry, round brush and curling attachments). It’s an efficient tool that’s easy to use and delivers beautiful results every time. — Sophie Shaw, beauty and fashion editor
I’ve said it before and I’ll say it again: the Kiehl’s Ultra Facial Cream is the GOAT of my skin care routine — and I’ve been using it for over a decade. It’s the perfect gel-cream consistency for my combination skin, keeping me hydrated but not greasy. I know that even when I’m testing products with more intense active ingredients, I can always rely on this moisturizer to help my skin stay balanced. — Sophie Shaw, beauty and fashion editor
I've tried countless hair straighteners over the years and none of them work as well as the ghd original styler. I've had the same one for ten years, and it still works as well as it did when it was brand new. It straightens my frizzy hair without damaging it and also gives it a slight curl or wave when I want to change it up. These are my holy grail of hair tools. — Rachel Quigley, managing editor?
I've never thought or cared all too much about what shampoo I use. In fact, the same giant bottle of drugstore 2-in-1 shampoo and conditioner sat in my shower for years. However, after staying at a friend's and using this shampoo, I immediately swapped the crusty bottle of Pantene in the corner of my shower for this. My hair feels thicker, healthier and less in risk of thinning or falling out when I use this shampoo. — Daniel Rathburn, programming editor
One of my favorite steps of my makeup routine is actually at the end when I set my makeup. The Urban Decay All Nighter setting spray is arguably one of the best setting sprays out there. It gives my makeup a beautiful finish and truly doesn't budge all day. — Tess Eberhardt, editorial coordinator