Want more deals? Visit CNN Underscored’s Guide to Prime Big Deal Days for wall-to-wall coverage of the best discounts to be found during Amazon’s massive sale.
Even though Prime Big Deal Days was technically Amazon’s domain, you can still count on steep discounts at other retailers, too — and a bunch of those savings are still up for grabs. Whether your favorites are only stocked at one niche place or you’re looking for a personal gift for someone special, these sales have got you covered.
Below, we’ve rounded up a bunch of competing retailers offering deals still live after October Prime Day, from big-box alternatives to options for supporting sustainable and small businesses too. Spanning every category and price point, these retailers will have you saying, “Amazon who?” in no time.
? Act+Acre: From editor-favorite scalp serums to detangling brushes to curl sprays, Act+Acre offers science-backed, plant-based hair care that treats your hair effectively, root to tip. Score 25% off sitewide with code CNN25.
? Brightland: Boasting gorgeous packaging and delicious flavor, Brightland olive oils are an Underscored favorite. Right now, take 15% off orders of $100 or more with code CNN15.
? Costumes.com: This Halloween, don’t scramble for a lame, last-minute costume. Instead, browse thousands of spooky, trendy and classic options and score an exclusive 25% off sitewide with code CNN25.
? Fly By Jing: Our readers can score an exclusive 20% off the bestselling Core Four set — including Sichuan Chili Crisp, Xtra Spicy Chili Crisp, Zhong Sauce and Mala Spice Mix — to amp up your home cooking with a delicious Sichuan edge. Use code CNN20 at checkout to save.
? Revival: Save 20% on all washable rugs with code CNNXREV, now through Oct. 15.
? Volcanica Coffee: Use our link for three bags of fresh roasted coffee for just $42 (with free shipping included) through Oct. 20. The exclusive deal price applies at checkout.
Best clothing, shoes and accessories deals
Save on Halloween costumes, intimates, jewelry and more
? Allbirds: This Underscored-favorite brand is offering deals on a ton of men’s and women’s footwear styles, with up to 50% off select bestsellers.
? Adidas: Take up to 60% off tons of styles with code BIGDEAL, through Oct. 12.
? Ana Luisa: Shop timeless jewelry and save, now through Oct. 19. Tarnish-free and high quality, these pieces offer the rare combination of dainty and durable, promising everyday looks that last.
? Athleta: Shop this Surprise Warehouse Sale, with three days of an extra 40% off select styles. Use code STOCKUP40 to save.
? BaubleBar: Upgrade your everyday jewelry collection and score 20% off sitewide with code PRIMETIME.
? Costumes.com: This Halloween, don’t scramble for a lame, last-minute costume. Instead, browse thousands of spooky, trendy and classic options and score an exclusive 25% off sitewide with code CNN25.
? Chico’s: Take 25% off full-price styles now through Oct. 15.
? GlassesUSA: Get 40% off designer frames with code PRIME40, now through Oct. 15.
? J.Crew: Now is the perfect time to refresh your autumn wardrobe, with up to 50% off everything from the brand’s signature denim to chic basics.
? Naadam: It’s finally sweater weather, so invest in Naadam’s quality, sustainable cashmere during the Friends & Family sale, offering 25% off sitewide with code FRIENDS25.
? Nike: Right now, get up to 60% off select styles with code ULTIMATE.
? Pistola: Score 20% off denim, sweaters and more sitewide.
? Soma: Score up to 30% off full-priced styles right now.
? Zales: Take an extra 20% off select clearance items right now.
Best Prime Day competing deals from major retailers
? Walmart: Shop low prices across every category during Walmart’s Holiday Kickoff Deals event, live until Oct. 12.
? Wayfair: Shop Wayfair’s competing sale for 72 hours of stellar deals for your home.
? Woot!: Browse a ton of deals from Amazon’s deals-focused sister site, with deals on brands like Bissell, Apple, Allbirds, Cuisinart and more.
Best tech and appliance deals
Save on laptops, vacuums, TVs and more
? 1More: Our favorite budget over-ear wireless headphones, the 1More Sonoflow, are 25% off alongside deals on other audio products as well.
? Dyson: Through Oct. 14, take $100 off the Corrale hair straightener, $150 off the Outsize Plus vacuum, $200 off the Purifier Hot+Cool Formaldehyde and more.
? EarFun: EarFun’s earbuds have earned a reputation for good sound, great battery life and decent noise cancellation, without the prohibitive price tag. Through Oct. 15, the Anniversary Sale offers deals on bestsellers, including the editor-favorite Air Pro 3 and Air S models.
? EcoFlow: Save hundreds on EcoFlow generators, power stations and more must-haves for power outages and RV trips.
? Roborock: Roborock vacuums bring thorough cleaning and precise navigation to your floors. A bunch of models are on sale all month.
? Samsung: Save on a bunch of TVs and other tech now through Oct. 15 at Samsung.
Best sleep deals
Save on mattresses, sheets, weighted blankets and more
? Amerisleep: You can get $450 off any mattress with code AS450 right now, plus 30% off adjustable bed bundles and more.
? Bear: During this two-day sale, score 35% off sitewide and get two free pillows with code?2DAY.
? Birch:?Get 25% off sitewide plus two free Eco-Rest pillows with a mattress purchase. Use code DEALDAY25 to save.
? Brooklyn Bedding: Shop the flash sale for 30% off sitewide. Use code FLASH30 at checkout.
? Cozy Earth: From breathable bamboo sheets to cute pajamas to cozy quilts, Cozy Earth offers everything you need for a luxurious night’s sleep, no matter the season. Right now, the entire site is 30% off with code CNNCOZY.
? Crane & Canopy: Upgrade your home now with luxurious bedding, sheets, loungewear and home décor from Crane & Canopy. The site is offering up to 60% off today.
? Helix: Helix is offering 25% off plus two free Dream Pillows and a mattress protector with a select mattress purchase — just use code DEALDAY25.
? Nolah: Shop Nolah’s Anniversary Sale through Oct. 16 for 35% off sitewide and two free Squishy Pillows with a mattress purchase.
? Vaya: Sleep soundly with $300 off any mattress with code VAYA300.
? Zoma: Don’t miss this promo: Get $150 off any mattress with code WIN150 and up to $870 off adjustable bed bundles.
Best furniture and home decor deals
Save on sofas, rugs, candles, cleaning supplies and more
? Aura: A top-rated digital photo frame makes it easy to display precious memories in your home. Snag one now up to $50 off.
? BenchMade Modern: Get custom sofas and sectionals, plus bed frames and more, 10% off sitewide.
? Burrow: During Burrow’s annual Fall Sale, score up to 60% off furniture sitewide and 20% off the latest releases.
? Revival: Save 20% on all washable rugs with code CNNXREC, now through Oct. 15.
? Slumberland: Right now, take up to 50% off during the Fall Home Sale.
Best kitchen and dining deals
Save on cookware, water bottles, countertop appliances and more
? Brightland: Boasting gorgeous packaging and delicious flavor, Brightland olive oils are an Underscored favorite. Right now, take 15% off orders of $100 or more with code CNN15.
? Caraway: Direct-to-consumer brand Caraway offers high-quality, beautiful kitchen essentials. During the month of October, save $200 on a 15-piece ceramic-coated cookware set.
? Fly By Jing: Our readers can score an exclusive 20% off the bestselling Core Four set — including Sichuan Chili Crisp, Xtra Spicy Chili Crisp, Zhong Sauce and Mala Spice Mix — to amp up your home cooking with a delicious Sichuan edge. Use code CNN20 at checkout to save.
? Umamicart: This female-founded online Asian grocer is offering an extra 25% off all pantry items with code BIGMEAL.
? Volcanica Coffee: Use our link for three bags of fresh roasted coffee for just $42 (with free shipping included) through Oct. 20. The exclusive deal price applies at checkout.
Best beauty deals
Save on makeup, skin care, hair tools and more
? Benefit Cosmetics: Save on beauty essentials through Oct. 13 with up to 30% off everything, plus free shipping, during this Friends & Family sale.
? Kora Organics: Save up to 25% on select bestsellers — the popular products are discounted since they’re near their expiration dates, but the brand assures they’ve maintained complete effectiveness.
? Make Up For Ever: Shop this Friends & Family Sale for 20% off sitewide.
? Solawave: Solawave’s handheld red light therapy wand is a favorite among celebrities and our editors, thanks to its ability to soothe skin and promote the absorption of skin care products. Score 40% off through Oct. 12 with code PRIMETIME.
? Ulta Beauty: Ulta’s Gorgeous Hair Event is back through Oct. 21, with up to 50% off brands including LolaVie, Bondi Boost and Redken.
Best health and fitness deals
Save on exercise equipment, cleaning products, oral care and more
? Gravity: Ease your stress with a weighted blanket or massage gun from Gravity, 25% off sitewide.
? Hai: Upgrade your “everything shower” with the Hai Smart Showerhead, featuring hydro-powered Bluetooth technology and 30% off right now.
? Puracy: Sustainable, plant-powered cleaning products are 10% off sitewide with code BIRTHDAY10, plus get a free Surface Cleaner bundle with orders over $55.
Best pets deals
Save on treats, toys, carriers and more
? Chewy: Take up to 40% off Halloween costumes, toys and more.
? West & Willow: West & Willow’s custom pet portraits make a perfect gift for any animal lover. Through Oct. 15, the brand is offering 20% off with code FALL20.
Best travel deals
Save on suitcases, neck pillows, carry-ons and more
? Calpak: At Underscored, we’re big fans of Calpak’s ultra-chic hardshell luggage, versatile duffels, toiletry organizers and more. During this two-day Anniversary Sale, get 15% off sitewide.
? Monos: Shop luggage 15% off sitewide with code 15OFF.
? Travelpro: The brand used by crews at dozens of airlines is offering deals throughout the month.
