The LG C4 OLED TV presents a fantasy show in a darkened showroom.

The best deals on electronics make even the person writing them up — who already owns the still-functional TV from two years ago — think about clicking the “buy” button. Yes, readers, while I own and like the LG C2 OLED TV, this LG C4 sale over at Best Buy almost made me consider gifting my set to my parents and replacing it with the latest model.

Right now, Best Buy is marking down all six sizes of the newest television from LG. Whether you need a more manageable 42-inch model or want to truly bring the theater experience home with an 83-inch panel, there’s up to $700 in savings across the whole lineup for one of the very first times.

20% off

With up to 1,500 nits of brightness, the new LG C4 Evo TVs finally fix the glare issues that many OLED models have. Brighter than ever, you can now also save on the latest televisions in everything from 42-inch up to 83-inch designs.

One of the LG Signature OLED TV models we saw at CES 2024, the C4 line is rated for a peak brightness between 1,000 and 1,500 nits — a significant gain on previous models. This is important for me and anyone else who’s felt frustrated by how OLED TVs can often show too much reflection and glare, leading to distraction and time lost micromanaging the light in your room.

We’ve yet to give the LG C4 a full review and test to see how it stacks up to the best TVs, but its output did look promising at CES. Yes, its screen did pick up some light from a nearby TV, but I seriously doubt someone will be watching one TV with another behind them at home. You don’t live on a Best Buy show floor, right?

Brightness isn’t the only big perk of the C4 series, as LG’s also added higher 144Hz refresh rates, which gamers will love to see. This means that fast-moving games will render more smoothly, with fewer artifacts and more clarity. Today’s discount is as notable as it gets, and our breakdown of QLED versus OLED models shows exactly why this technology delivers one of the best TV lineups on the market.

So be sure to give your home theater the upgrade it deserves with some of the lowest prices on LG’s newest TVs while this sale at Best Buy is still live.