We all know about the Amazon coat that has been selling like gangbusters the past few years, right? Right. Well, there’s a new viral sensation in town: Everyone, meet the Amazon nightgown dress.
OK, OK, it’s not really a nightgown, but thanks to its easy-breezy, flowy cut, the powers that be (aka fashion influencers) are calling it just that. You know something is trending when it has its own hashtag, and this dress got one early on: #AmazonNightgown.
Are you ready to hear how much this majorly in-demand dress costs? Just over 30 bucks! Which is part of the reason why it’s blowing up on the ’gram and beyond. We can’t not afford to give it a try. And it’s Prime with free returns, making it a no-brainer.
Part “Little House on the Prairie,” part millennial partying all summer long in Montauk, the nightgown dress gives off major bohemian vibes and is reminiscent of Poupette St. Barth’s and Spell & the Gypsy Collective-style dresses … but at a fraction of the price.
Another thought on why it’s gaining steam: The aforementioned loosey-goosey cut. In the age of skintight jeans and crop tops, sometimes a girl just wants to put on a nap dress — albeit one with a pretty pattern and chic details — to run some errands. No back-fat bulge showing, no pants pinching, just soft, pretty cotton creating an ultra-flattering silhouette. What doesn’t sound great about that? Check out how @chrissymward styled it below. Pairing it with a sleek ponytail and woven bag, the fashion blogger told her nearly 30,000 followers that it was money well spent.
So, I tried the dress, which is actually called — get ready for a mouthful — the R.Vivimos Women’s Long-Sleeve Floral Print Retro V-Neck Tassel Bohemian Midi Dress. Because certainly this was an Instagram versus Reality scenario, right? Available in more than 30 colorways, I chose the pink pattern in a size small. Lots of reviewers said to size up because the chest ran tight, but given the voluminous skirt, I played it safe and stuck with my normal size, which I was glad about because it fits perfectly. That’s a rare treat, especially when you’re ordering women’s clothes online.
My takeaway: The vividly colored material is actually a rayon-cotton blend (not solely cotton). That makes it super lightweight and almost silky against the skin, which is why the pajama and nightgown comparison is apt. My fear that this fabric would overwhelm my 5-foot-4-inch stature was put at bay as soon as I put it on. While it’s certainly loose, the dress is definitely not huge. The midi length is my favorite detail, as it hits a flattering point between my knees and ankles, but the trickiest thing is going to be finding a bra or undergarment that can work with the plunging neckline!
If you fear that the dress’ shapeless cut will be more potato sack and less sexy fairy princess, I get it. But its cut is much narrower in real life than it appears online, and with the help of jewelry and accessories (layered necklaces, bracelets, sunglasses and pretty sandals!), the dress — that others are paying more than $300 for from high-end designers— easily transitions from drab to fab. Or you can pair it with flip-flops and a ponytail and head to your local farmers market looking effortlessly chic.
That’s right, the Amazon nightgown dress is the perfect early-spring transition dress that you don’t want to miss out on, nor should you because — reminder — it’s only $34!
