If you think that soccer, TikTok and fashion have nothing in common, Noah Beck is here to prove you wrong.
With a combined following of 42.4 million across?TikTok?and?Instagram, the 22-year-old’s charisma, authenticity and effortless style have cemented his place as one of TikTok’s top creators and have garnered him invitations to fashion shows worldwide.
Recently, the content creator, who defines his style as “elevated everyday basics,” announced his official entrance into the clothing industry via his gender-neutral undergarments brand, IPHIS. With sizes ranging from 23 to 38, customers can purchase briefs, boxers and thongs from the brand’s Heritage, Icon and Classic collections.
“I’m super excited at the response we’ve gotten so far!” Beck shares. “It was important to me that the brand not only aligned with my values and that of my audience but also that the actual product was comfortable and something I’d personally want to wear.”
Ahead, the IPHIS founder and TikToker shares six of his favorite style and wellness products with CNN Underscored.
To get his camera-ready glow, Beck uses this exfoliating polish from Zo Skin Health. Made with magnesium oxide, this exfoliator leaves the skin soft and smooth by washing away dead skin cells and excess dirt.?
Related: The essentials list: Actress Tia Mowry lists her hair and skin care must-haves
Even though IPHIS offers a variety of styles, Beck’s favorite is the Icon Seamless Boxer Brief. Featuring a handy side pocket, Beck shares that “the fit and material are so comfortable, whether I’m working out or lounging around.”?
“I’m a huge Shiseido stan,” says Beck. The TikToker uses this hydrating cream from the Japan-based company that helps strengthen the skin barrier. He also recommends its SPF 50+ sunscreen — perfect for those sweltering-hot soccer matches.????
Related: The best face moisturizers for every skin type, tried and tested
Unsurprisingly, Beck has a pretty busy schedule and finds himself leaning more “toward comfortability or activewear” when it comes to his on-the-go essentials. Luckily for him, these Birkenstocks provide optimal comfort with their lightweight design and robust foot support.?
Lighting this luxurious, smoky-scented candle completes Beck’s relaxation regimen. Other crucial steps include taking a hot/cold contrast shower, doing his skin care routine, ordering comfort food and playing Fifa with hometown friends. Sounds like a perfect night in if you ask us.?
When it comes to soccer, Beck’s tried-and-true brand of choice has always been Nike. His current cleats are these striking yellow ones?that are designed to help players move faster and seamlessly control the ball while sprinting down the field.
