Never one to rest on her laurels, Kim Kardashian could teach a Harvard Business School class on how to perpetually innovate your brand — oh, wait, she did that earlier this year. This week, Skims continued to evolve with the launch of Skims Mens, a collection of briefs, boxers, tees, tanks and more for an entirely new demographic. “The expansion into the menswear space is a major milestone for the brand, and a testament to Skims’ commitment to providing solutions for everybody,” said Kardashian in a press release.
Known for rolling out splashy ad campaigns starring celebrities, supermodels and anyone currently monopolizing the headlines, Skims didn’t deviate from this formula for men — the underwear debuted on the likes of footballer Neymar Jr., 2022 NFL Defensive Player of the Year Nick Bosa and NBA All-Star Shai Gilgeous-Alexander. Earning his marketing payout, Neymar shared that Skims Mens are “the most comfortable underwear you will ever wear,” with his 215 million Instagram followers in a post that has already racked in more than a million likes.
Kardashian previewed the wares earlier this week via a series of Instagram stories she filmed in her home’s personal closet. “I am so excited to announce our men’s collection,” she told her 364 million Instagram followers, explaining that it is made up of three categories: Cotton, Stretch and Sport. “I cannot wait for you guys to feel these fabrics because you’ve never felt cotton like this before. We also have our Stretch collection, which is the most amazing fabric that never really loses its shape, it’s really lightweight, really soft and it’s the perfect fit. And we now have our Sport collection, which is a lightly compressive base layer designed to wear under your workout clothes.”
Complementing the Skims womenswear ethos, Skims Mens is chock-full of neutral, earthy colorways that are meant to be coordinated. For instance, in Sport, the T-Shirt or Muscle Tank can be matched to the 5-Inch Boxer Brief, the 7-Inch Boxer Brief or the Legging, all of which come in Army, Gunmetal or Obsidian hues.
Available in sizes XS to 5X, the entire line is priced between $18 for socks to $98 for a Stretch T-Shirt 3-Pack. Check out our top picks.
The ideal basic tee, this cotton long-sleeve can be worn solo with jeans or function as a base layer under sweaters and jackets as the temps dip this winter. Available in five colors, the tee has a touch of stretch to it and runs true to size, according to the brand.
Made from a cotton/spandex combo fabric, the boxer briefs are designed to move with your body and not lose their shape. For those looking for a shorter option, the 3-Inch Boxer Brief is also available.
Meet your new everyday favorite! Perfect for layering under work shirts or sweaters, this crisp tee is packed with stretch and can be worn solo too.
Ultra soft and made from a cooling modal fabric, the stretch briefs come in three colors and can be purchased in a three-pack, which will save you a few bucks.
Show off the guns with this muscle tank! Made from the Sport collection nylon and spandex fabric that is packed with four-way stretch, the tank is also sweat-wicking.
This just in: Kardashian loves a legging on men! “I love leggings under shorts, I love that look,” she said on Instagram recently. Available in three colorways, the legging is also stretchy and sweat-wicking and features a mesh crotch and snug bum seam for a perfect fit.
Available in four colors, these tube socks are designed with extra stretch support in the arch and a cushioned sole.
