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Want more deals? Visit CNN Underscored’s?Guide to Prime Day?for wall-to-wall coverage of the best discounts to be found during Amazon’s massive sale.

The?Orolay Women’s Thickened Down Jacket?rose to viral fame a few years ago, eventually coming to be known simply as “the Amazon coat.” This season, the coat — just one of many?cult-favorite?styles found on Amazon — is still as popular as ever (not to mention, a common sight on city streets), and right now you can warm up with one of your very own for 40% off during Amazon’s October Prime Day.

The "Amazon coat" is a cozy yet?stylish?jacket option for blustery days to come. Snag it before the first cold snap of the year with this perfectly timed fall Prime Day deal.

The rarely on-sale coat starts at $90 in six different colors, including neutral army green, beige and black, but the eye-popping yellow hue is the cheapest of all, starting at just $80. The?jacket?hits at mid-thigh, and it features six pockets and a cozy down fill, perfect for staying warm on blustery winter days.

Prices on the Amazon?jacket?will rise again soon (unlike winter temperatures), so if you’re looking to find out what all the fuss is about for yourself, be sure to?shop?now.

Why this is such a good deal on the Orolay coat

We haven’t seen a price this good on the Orolay Women’s Thickened Down Jacket since last spring, which makes sense: Winter outerwear tends to see some of its best prices during the off-season. But thanks to the return of Amazon Prime Day this October, shoppers have a chance to save on the coat during, uh, prime jacket season. While this isn’t the absolute best price we’ve ever seen on the Orolay (that was back in 2017), this is absolutely a solid deal that warrants an addition to your cart.

Why you should trust CNN Underscored

We’ve been tracking the price of this popular coat since it first hit the scene, along with thousands of other viral and cult-favorite Amazon products — and beyond. Each day, our deals editors work to deliver the best discounts on the web straight to you, and we personally vet the validity of the offer on every single sale we choose to share, including this one. Whether you opt to purchase this coat for winter, or any of the other cold-weather essentials we recommend, you can rest assured that you’re getting the best bang for your buck.

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Chelsea Stone Editorial Director

Chelsea Stone is the editorial director for CNN Underscored based in NYC. She oversees Underscored’s editorial strategy and manages content production across verticals including electronics, lifestyle and deals. Outside of work, Stone is usually spending time with her cat and their many houseplants.