Vice President Kamala Harris and Minnesota Gov. Tim Walz are joined by their spouses onstage on the final day of the 2024 Democratic National Convention in Chicago on Thursday, August 22.
Bernadette Tuazon/CNN
A new presidential candidate, a slew of celebrities and slick programming helped propel Democrats and Vice President Kamala Harris to a ratings win at this week’s Democratic National Convention, surpassing the television viewership of last month’s Republican gathering.
Viewership of the four-day festivities in Chicago drew an average of 21.8 million viewers, according to Nielsen data, eclipsing the audience of the Republican National Convention by nearly 15%.
On the final evening this week, Harris’ acceptance address was watched by 28.9 million viewers, narrowly outdrawing former President Donald Trump’s speech in Milwaukee, which drew 28.4 million viewers across 15 television networks. Trump’s more than 90-minute address, the longest convention acceptance speech in recent history, came just days after he survived an assassination attempt.
Harris’ viewership victory amounted to a blow for Trump, who is?famously obsessed?with television ratings and the size of his crowds.
Excitement over her candidacy?— as well as high-profile speeches by former President Barack Obama, former Secretary of State Hillary Clinton, and former first lady Michelle Obama — helped fuel viewership. So did appearances by a host of celebrities, including Stevie Wonder, John Legend, Pink, Kerry Washington and Mindy Kaling.
Viewership was also likely boosted by a non-appearance: Speculation ran wild online that music superstar Beyoncé would make a surprise performance on the final night. The singer had previously given the Harris campaign permission to use her 2016 hit?“Freedom,”?which played Thursday night as she took the stage.
The DNC turned normally staid moments into slickly produced spectacles, including a?raucous take on the ceremonial roll call?that featured music from each state, as well as a surprise performance by rapper Lil Jon.
Read more here about the Democrats’ convention ratings win.